Panaria to retail: innovation and design at Euroshop 2023
Euroshop, the most important international trade show dedicated to the world of retail, will be held in Düsseldorf from 26 February to 2 March.
At its sophisticated and high-impact stand, Panaria together with Panariagroup and the other Italian brands of the group, with its usual and high degree of innovation, quality, and sustainability, will show visitors, designers, and architects from the sector not only wall covering and flooring products, but also decorative solutions and kitchen worktops made from ceramic.
THINk ZERO, the pioneering project thanks to which Panaria with Panariagroup offer the first and only 100% carbon neutral ultra-thin slabs on the market, will be presented to the trade show’s international attendees within the space. The project consists of highly versatile and durable Zero.3 collections, all of which represent the expression of a technology that, by revolutionising the production process, has come up with a completely sustainable solution. In fact, as compared to traditional tiles, the thickness, which has been reduced by up to 2/3, requires less consumption of raw materials (-65%), energy (-30%), and water (-80%), reduces pollution from transport (-66%), and reduces CO2 emissions (-30%) which actually become zero thanks to the overall compensation of the entire product life cycle.